FOOT INFO
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PodiaDerm Foot Gel Launches a $5 Million National Advertising Campaign this Week to Announce Its Breakthrough in Healing Extremely Dry, Cracked, Calloused Feet
Alan Klein
PodiaDerm is emerging as the most important new treatment for people who suffer from seriously dry feet. Cited as a breakthrough in healing extremely dry, cracked, calloused feet, deep penetrating PodiaDerm actually works from within for faster healing. PodiaDerm is being recommended for all people with extremely dry feet, even those who suffer from diabetes and other illnesses that can reduce circulation. (PRWEB) April 26, 2005 -- PodiaDerm Foot Gel launches a $5 million national advertising campaign this week to announce its breakthrough healing power. The combined Cable TV and Network Radio will broadcast on over 2,500 stations between April and September and is expected to generate over one billion impressions. The National Print campaign will also run between April and September, in some of the largest circulation and most read publications, including Reader’s Digest, National Enquirer, USA Today and Prevention Magazine. A Breakthrough in Healing PodiaDerm is emerging as the most important new treatment for people who suffer from seriously dry feet. Cited as a breakthrough in healing extremely dry, cracked, calloused feet, deep penetrating PodiaDerm actually works from within for faster healing. Podiatrists are recommending PodiaDerm to heal and relieve pain as it softens tough dry, calloused skin ... even severely cracked heels. The idea is “Don’t just treat the feet, treat the cause.” PodiaDerm is being recommended for all people with extremely dry feet, even those who suffer from diabetes and other illnesses that can reduce circulation. The Problem is Circulation Dry, crusted feet can look like a surface problem, but the cause may be deep below the calloused, hardened layers. New clinical studies confirm that reduced circulation is often the cause. As circulation slows, skin dries, hardens and cracks, leading to deep crevices that can be painful and open to infection. Unique Formula Stimulates Circulation New PodiaDerm is formulated with Arginine, a natural amino acid that recent studies show can penetrate through hard, dry skin, to stimulate circulation and promote healing from within. Instant Softening & Smoothing Users can feel the difference the moment unique PodiaDerm gel is rubbed into cracks, calluses and hard, dry, scaly feet, Even the toughest skin begins to feel softer and smoother. Forms A Protective Shield Only PodiaDerm’s triple action formula creates a protective barrier to help prevent chaffing and irritation while sealing and locking in moisture as it stimulates micro-circulation. Distinctive Red Package To further differentiate itself from competitors, PodiaDerm is packaged in a distinctive, bright red box that is easy to find on the pharmacy or supermarket shelf. The red package is also featured in the advertising, to assure recognition at the point of sale. Available Over the Counter PodiaDerm is available without a prescription at Wal-Mart, Rite Aid, K Mart, Meijer, H-E-B and other pharmacies. The product may also be purchased through an 800 number in the advertising, or online at the company website.
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